Anthea Pokroy is a photographer and a contemporary artist.
She specialises in photographing artwork and exhibitions for leading artists, collectors, galleries, museums and arts organisations in South Africa. She has worked with Goodman Gallery, Stevenson, Everard Read Gallery/CIRCA, Johannesburg Art Gallery, Wits Art Museum, Bonhams, and Gallery MOMO, to name a few.
As an artist herself, she understands and values artwork and their diverse mediums, and it is her aim to reflect this sensitivity in her photographs.
She brings the same care and consideration to photographing design objects, decor, interiors and architecture.
Pokroy obtained her BA Fine Arts from the University of the Witwatersrand in 2007 and graduated cum laude. She works primarily in photography as well as in other digital media, video, installation and performance. She has taken part in many group exhibitions since 2005 and has been in the top 100 of the Absa L’Atelier Awards in 2007, 2008, 2013, 2014 and 2015, and Sasol New Signatures in 2010. In 2013, she had her first solo exhibition entitled I collect gingers at Speke Photographic/ CIRCA on Jellicoe in Johannesburg.
I collect gingers, a series of 500 portraits of redheads, is aimed at exploring prejudice, racial classification and the prospect of a ‘ginger utopia’ (www.icollectgingers.com). In 2013, she was invited to present at TEDxJohannesburg about this project (Watch video here).
Pokroy is a founder and trustee of Assemblage, a non-profit visual artist organisation which provides support, platforms, opportunities and education for emerging Johannesburg-based visual artists (www.assemblage.co.za).